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Sales Leads Cost Per Lead

Sales Leads Cost Per Lead

 Sales Leads Cost Per Lead

Sales Leads Cost per Lead

A continuing problem for business is the sales leads cost per lead. Of course, all businesses want the lowest cost per lead. But sometimes the low cost ones are also not very good.

A lead generation part of a business may be compelled by the sales department to get more leads to them, and of course they are concerned about sales leads cost per lead. But what really matters is how many of the leads lead to opportunity. Or they may be early stage leads that aren't really opportunities at all.

Of course, if you supplied a low number of leads, but all of them led to sales, then the sales department would be happy. But in the pressure to provide leads, or meet a quota, the quality will suffer.

In the ongoing question of sales leads cost per lead, there is one thing you can do to get leads cheaply. By using automated online software to find potential leads on the web. These are only business to business leads.

Here, once you purchase the software, the sales leads cost per lead doesn't change, and goes down the more you use the software.

The software that does this is Net Prospector. You can download the Professional version for free from here.

Using this software you mostly find B2B leads. This is an automated marketing lead generation process. It's not a substitute for trad shows, direct marketing, advertising, or Internet marketing. But it helps the sales person who wants to find new free sales leads.

These leads are at least in some measure, qualified. They are qualified in that the program found contact info from someone whose web site contains your keywords. This is better than straight cold calling because you know a lot more about the company you are calling by viewing its web site.

If the sales lead eventually buys, or converts, then it is a closed sale, or conversion. The ratio of closed sales from these web leads is high, because very few companies will have the patience to sift through the web to find them.

So, free sales leads do exist, but you may need some help to find them.

Remember to check out the downloads, Net Prospector Professional.